Integration · Meta Ads

Meta Ads integration with server-side Conversions API

Browser pixels miss a growing share of conversions, and Meta's delivery gets worse without them. AffClix sends the conversions it tracks straight to Meta's Conversions API from the server, with Meta's own click identifiers attached, and pulls your ad spend back into the same reports.

Server-sideConversions API
fbclidfbp and fbc match keys
SpendPulled into reports
How it works

How the Meta Ads integration works

  1. Capture Meta's identifiersAffClix stores fbclid, and the fbp and fbc browser identifiers where available, on the click.
  2. Connect with Facebook sign-inAuthorise AffClix and pick the pixel / dataset to send events to — no access token to copy by hand.
  3. Send events server-sideEach tracked conversion is forwarded to the Conversions API as the Meta event you mapped it to, with its match keys.
  4. Pull spend into reportsA report-sync connection brings campaign and ad spend, impressions, reach, clicks and conversions into AffClix — hourly by default.
Capabilities

What the Meta Ads integration covers

Conversions API delivery

Leads, purchases and registrations reach Meta from the server, not from a browser that may block the pixel.

Match keys

fbclid, fbp and fbc are sent with each event to improve Meta's match rate.

Event mapping

Map AffClix events to Meta standard events such as Lead, Purchase or CompleteRegistration.

Campaign-level destinations

Send one campaign's conversions to its own pixel, or route every campaign to one.

Spend and reach sync

Ad-level spend, impressions, reach, clicks and conversions arrive in AffClix for ROI reporting.

Delivery logs and health checks

Every event sent is logged with Meta's response, and connected credentials are checked on a schedule.

Conversions API destinations are included on every AffClix plan, including Free. Compare plans →

Who uses it

Who connects Meta Ads

Media buyers on Facebook and Instagram

Give Meta's optimisation the conversions it cannot see through the pixel alone.

Affiliate networks

Let publishers who buy Meta traffic receive server-side events for the offers they run.

Ecommerce and lead-gen brands

Report real sales and qualified leads to Meta, including those confirmed after the session ends.

Frequently asked questions

What is the Meta Conversions API?

Meta's server-to-server interface for sending web and offline events. It complements or replaces the browser pixel, so events still reach Meta when the pixel is blocked or the conversion happens later.

Which identifiers does AffClix send to Meta?

The fbclid from the ad click and, where the browser provided them, the fbp and fbc identifiers — the match keys Meta uses to connect an event to an ad interaction.

Do I need to create a system-user access token?

No. Connect with Facebook sign-in and choose the pixel or dataset. If you prefer a system-user token, paste it instead and AffClix lists the pixels it can reach.

Can different campaigns send to different pixels?

Yes. A destination can apply to all your campaigns or to a single campaign.

Which plan includes the Conversions API?

Conversions API destinations are included on every plan, including Free.

Related features

Google Ads integrationTikTok Ads integrationServer-to-server trackingEcommerceSub-ID and click-ID tracking
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