Build vs Buy 2026

Your engineers have better things to build

An in-house tracker gives you full control, and every team that builds one has good reasons. It also becomes a second product that needs maintaining: postback formats, fraud rules, MMP integrations, payouts and reports that stay fast as volume grows. AffClix is that product, already built.

100%Seamless Migration
40+Features Compared
9.4Affclix Rating
0Tracker code to maintain
Deep Dives

AffClix vs. in-house tracking

Detailed head-to-head breakdowns covering strengths, weaknesses, pricing, and the bottom line verdict.

Our Platform
Affclix
Tracking, MMP, fraud scoring and payouts, maintained for you
9.4/10
★★★★★
Overall Rating
Competitor
In-house tracking
Custom-built tracking you maintain
7.0/10
★★★★☆
Overall Rating
Where Affclix Wins
  • No tracker to maintain. Redirect uptime, SSL, scaling and database growth are ours. Your engineering time goes to your own product.
  • Every postback format already handled. Networks, MMPs and ecommerce platforms each send conversions differently; the integrations are built and kept current.
  • Fraud scoring from day one, with datacentre, VPN and proxy detection. In-house systems usually add fraud rules after the first bad month.
  • Partner portal, payouts and invoicing included, rather than internal admin screens and spreadsheets.
  • Reporting that scales. ClickHouse handles multi-million-row date ranges; most in-house reports slow down as the click table grows.
  • Your data stays exportable. Full export of partners, clicks, conversions and payouts, so buying does not mean being locked in.
Where In-house tracking Competes
  • Total control. An in-house system does exactly what your business logic needs, and nothing else.
  • No vendor dependency. Nothing changes on you because someone else changed their roadmap or pricing.
  • Deep integration with your own systems, such as a custom CRM, billing or risk engine.
  • No subscription line. If the engineering team already exists and has spare capacity, the marginal cost can look low.
$49
Affclix Start
Engineer time
In-house Pricing
Built in
Affclix Fraud
Build it yourself
In-house Fraud
Verdict: Building makes sense when tracking is your core product. For everyone else, an in-house tracker is a second product that competes with the first for engineering time. AffClix gives you the whole stack and keeps your data exportable.
Affclix Wins

Replacing an in-house tracker: common questions

When does building in-house make sense?

When tracking is your core product, or your business logic is so specific that no platform can model it. For most programs neither is true, and the tracker becomes a maintenance cost.

Can AffClix integrate with our own systems?

Yes. The REST API and server-to-server postbacks let your CRM, billing or risk systems read and send the same data.

Can we import our historical data?

Yes. We import partners, offers, payout terms and historical stats from an export of your database, and run both systems in parallel until the numbers agree.

Are we locked in once we move?

No. Partners, clicks, conversions and payouts are fully exportable in a standard format.

What is the cheapest way to try it?

The live demo needs no signup. After that there is a free-forever plan, and the Launch plan is $49/month.

Switching is on us

Move from your in-house tracker in 48 hours — we do the work

Nobody stays on your in-house tracker because it is the best tool. They stay because moving offers, affiliates, postbacks and history sounds like a fortnight of pain. It is not, and you do not have to do it yourself.

  1. 1
    A 30-minute audit callWe look at your current setup together and tell you honestly whether switching is worth it for you.
  2. 2
    We import everythingOffers, affiliates, payout terms and historical stats — moved by us, not by you.
  3. 3
    Postbacks and macros mappedWe rebuild your postback URLs and traffic-source macros and hand them back for approval.
  4. 4
    A week running both in parallelBoth platforms live at once, numbers compared side by side. You switch only when they match.
  5. 5
    Cutover and 30 days of supportTracking domain moves across, and a named person stays with you for the first month.
Migration is free — no setup fee Three months of your plan, free Parallel run means zero risk: you switch only when the numbers match
Start my migration
Ready to Switch?

Stop Overpaying | Start Performing.

One subscription covers affiliate tracking, mobile attribution, ecommerce and fraud protection — with your data kept in your own workspace. Look at it before you decide: the demo runs on real data and needs no signup.

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