Fraud Prevention

Click Fraud Prevention that stops invalid traffic.

Every click is scored by our ML fraud engine in under 2ms — before the redirect fires. Device fingerprinting, IP reputation, behavioural analysis, and publisher risk scoring work together to block invalid traffic and protect every dollar of payout.

72–89%
Fraud Rate Reduction
<2ms
Per-Click Scoring
200M+
Flagged IP Database
VPN / DC
Proxy & Datacenter Detection
5-Layer Detection

Every click scored. Nothing passes unchecked.

Five independent detection layers run simultaneously on every click — each catching a different class of fraud. No single layer is a silver bullet; together they cover the full threat landscape.

  • Layer 1 — IP Reputation: 200M+ flagged proxies, VPNs, datacenters
  • Layer 2 — Device Fingerprinting: 40+ browser signals, canvas hash, WebGL
  • Layer 3 — Behavioural Analysis: velocity, referrer consistency, time-on-page
  • Layer 4 — Publisher Risk Score: historical fraud rate, payout anomalies
  • Layer 5 — ML anomaly detection on click patterns
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Traffic Quality — Last 24h
Clean Traffic
82%
Suspicious
11%
Blocked
7%
18,430 fraudulent clicks blocked today — saving $62,800
18,430
Clicks Blocked
$62,800
Revenue Protected
23
Publishers Flagged
< 2ms
Detection Speed
Fraud Scoring

0–100 score. Every single click.

Each click receives a composite fraud score. You set the thresholds — we act instantly when they're crossed.

Score 0–30: Clean

High-confidence legitimate traffic. Full conversion credit applied and payout processed normally.

Score 31–69: Review

Suspicious signals detected. Clicks flagged for manual review or held from conversion credit pending investigation.

Score 70–100: Block

High-confidence fraud. Click blocked in real time, publisher flagged, event logged with full fingerprint for evidence.

Publisher Risk Score

Aggregate fraud rate, payout velocity, and traffic diversity rolled into a single publisher health score (0–100).

Rolling Windows

Fraud thresholds calculated over 1h, 24h, and 7-day rolling windows to catch gradual fraud ramp-ups.

Instant Alerts

Slack, email, or webhook notification the moment a publisher crosses a fraud threshold you define.

Automated Rules

Rules that act before you wake up.

Define fraud thresholds once. AffClix monitors every publisher 24/7 and automatically pauses, flags, or suspends when limits are crossed — no human in the loop required.

  • Auto-pause when fraud rate exceeds your threshold
  • Withhold payout on flagged conversions
  • Notify account manager with full fraud evidence
  • Suspend publisher pending manual review
  • Whitelist trusted publishers from certain rules
View Automation
Example Fraud Rule
IFPublisher fraud rate exceeds15%in 7-day rolling window
ANDTotal clicks exceed50,000in same period
THENSuspend publisher + withhold payout + alert compliance team
Rule active — 6 publishers suspended, $84,200 in payouts protected this month
Real Results

Networks see results within 48 hours.

Average outcomes for AffClix customers after enabling full fraud protection.

72–89%

Reduction in fraud rate within 30 days of enabling all 5 detection layers.

$840K+

Average annual revenue saved per network through blocked fraudulent payouts.

48 hrs

Average time from setup to first fraudulent publisher automatically suspended.

99.2%

Clean traffic rate achieved by top-performing AffClix networks.

Protect Your Revenue

Stop paying for fraud.

Enable fraud protection in minutes. 14-day free trial with full access to all 5 detection layers, automated rules, and publisher risk scoring.

Read our Complete Fraud Prevention Guide 2025.

Start Free Trial Book a DemoNo credit card · Full access · 14 days free