Cookie Policy
This Cookie Policy explains how AffClix uses cookies, tracking pixels, and attribution technologies to power affiliate tracking, detect fraud, and optimise performance marketing campaigns. We believe in full transparency — so you know exactly what data is collected and why.
Contents
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They allow the website to recognise your device on subsequent visits and store information about your preferences or actions.
Similar technologies include:
- Local storage / session storage: Browser-side storage used for application state.
- Web beacons / pixels: Tiny invisible images embedded in web pages or emails to track opens and page loads.
- Fingerprinting: Collecting device characteristics (browser type, screen size, installed fonts, etc.) to create a statistical identifier — used by our fraud detection engine only, not for marketing.
- Click IDs: URL parameters appended to affiliate links (e.g.,
?click_id=xxx) that persist in the URL for attribution purposes.
2. How We Use Cookies
We use cookies and tracking technologies to operate a high-performance affiliate tracking platform. These technologies help us enable accurate attribution, detect fraud, and optimise campaign performance.
- Enable accurate attribution of clicks and conversions across affiliate networks
- Detect and prevent fraud using behavioural and device-level signals
- Measure campaign performance and optimise traffic sources
- Improve platform usability through analytics and user preferences
3. Strictly Necessary Cookies
These cookies are essential for the platform to function correctly. They cannot be disabled. They do not store any personally identifiable information beyond what is strictly necessary for operation.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
affclix_session | Maintains your authenticated session on the platform. | Session | AffClix |
XSRF-TOKEN | Cross-site request forgery protection for form submissions. | Session | AffClix (Laravel) |
aff_cookies_ok | Records your cookie consent decision to avoid re-prompting. | 1 year | AffClix |
affclix_2fa | Two-factor authentication state. | 30 days | AffClix |
affclix_remember | Remembers your login across browser sessions (opt-in). | 30 days | AffClix |
4. Functional Cookies
These cookies improve your experience by remembering your preferences, such as your chosen language, dashboard layout, or timezone settings. Disabling them may affect certain features.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
affclix_prefs | Stores dashboard layout, timezone, and display preferences. | 1 year | AffClix |
affclix_billing_mode | Remembers your monthly/annual billing toggle preference. | 90 days | AffClix |
affclix_onboarding | Tracks which onboarding steps have been completed. | 60 days | AffClix |
intercom-* | Live chat support session management. | Session / 9 months | Intercom |
5. Analytics Cookies
We use analytics cookies to improve performance insights. Learn more in our affiliate marketing blog.
With your consent, we use analytics cookies to understand how visitors interact with our website and platform. All analytics data is anonymised before processing and never sold to third parties.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga | Distinguishes unique users for Google Analytics (anonymised IP). | 2 years | |
_ga_* | Stores and counts page views in Google Analytics 4. | 2 years | |
_gid | Identifies a user session within a 24-hour window. | 24 hours | |
aff_anon_id | Anonymous internal analytics identifier for funnel tracking. | 1 year | AffClix |
ph_* | PostHog product analytics session identifier. | 1 year | PostHog |
6. Marketing & Advertising Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are only set with your explicit consent and can be withdrawn at any time through our preference centre.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_fbp | Facebook Pixel — tracks conversions from Facebook ads. | 90 days | Meta (Facebook) |
fr | Facebook — stores a unique browser identifier for ad targeting. | 90 days | Meta (Facebook) |
_gcl_au | Google Ads conversion linker. | 90 days | |
li_fat_id | LinkedIn conversion tracking for advertising campaigns. | 30 days | |
_uetsid | Microsoft Advertising UET conversion tracking. | 1 day | Microsoft |
7. Third-Party Cookies
Some of our pages embed content or features from third-party services that may set their own cookies. These are governed by the respective third parties' privacy policies:
- Google Analytics / Tag Manager — Google Privacy Policy
- Stripe (payment processing) — Stripe Privacy Policy
- Intercom (live chat) — Intercom Privacy Policy
- PostHog (product analytics, self-hosted EU instance) — PostHog Privacy Policy
- Meta / LinkedIn / Microsoft (advertising) — linked policies above
8. Affiliate Tracking Pixels & Click IDs
To understand how fraud impacts attribution accuracy, read our click fraud prevention guide, which explains how invalid traffic is detected and blocked in real-time affiliate tracking systems.
Affiliate tracking is the core functionality of AffClix. Unlike traditional marketing tools, we use specialised tracking mechanisms designed for performance marketing attribution:
AffClix does not rely on third-party cookies for attribution. Instead, we use a combination of click IDs, server-to-server (S2S) postbacks, and privacy-safe tracking methods to ensure accurate conversion tracking — even in cookie-restricted environments such as Safari and iOS.
- Click tracking: When an end-user clicks an affiliate link, AffClix's redirect server logs a click event including timestamp, IP address (anonymised after processing), user agent, and a randomly generated click ID. No persistent cookie is set in the end-user's browser by default.
- Conversion pixels: A 1×1 transparent image or JavaScript snippet fires when a conversion event occurs on the advertiser's website, passing the click ID for attribution matching. No personal data beyond the click ID is transmitted unless the advertiser has configured custom parameters.
- S2S postbacks: Server-to-server postbacks exchange conversion data between the advertiser's server and AffClix's servers. No browser storage is used.
Network operators using AffClix are responsible for including appropriate cookie notices and obtaining consent from their end-users for any tracking conducted through the platform, in compliance with applicable laws (including ePrivacy Directive requirements).
9. Managing Your Cookie Preferences
You have several options to control cookies:
Cookie Preference Centre
Click the button below to open our cookie preference panel and update your consent choices at any time.
Browser Settings
You can configure your browser to block or delete cookies. Instructions for common browsers:
Note: Blocking all cookies will prevent the AffClix platform from functioning correctly. Strictly necessary cookies cannot be disabled through our preference centre.
Opt-Out Tools
- NAI Opt-Out Tool — opt out of interest-based advertising from NAI members
- DAA Opt-Out Tool — manage ad preferences for DAA member companies
- Your Online Choices (EU) — manage behavioural advertising preferences in the EU
- Google Account Settings — manage Google Analytics opt-out
10. Contact Us
Questions about our use of cookies? Contact our privacy team at [email protected]. We aim to respond within 2 business days.
