Google Ads
Push segments directly to Google Ads customer match for retargeting or suppression campaigns.
Audience Builder
Build smarter audiences. Convert better.
Turn your affiliate click and conversion data into powerful audience segments. AffClix Audience Builder lets you define, activate, and optimise cohorts based on real behaviour — so every campaign reaches the right person at the right time.
40+
Segmentation Filters
Real-Time
Segment Updates
Any DSP
Export Compatible
GDPR
Compliant by Design
Audience Segmentation
Slice your audience. Any way you need.
Combine 40+ filters — geo, device, publisher source, offer type, conversion value, and time-based triggers — to build exactly the audience you need for every campaign.
- 40+ filter dimensions for granular segmentation
- AND/OR logic for complex multi-condition rules
- Real-time segment size preview as you build
- Save and reuse segments across multiple campaigns
- Auto-refresh segments as new data arrives
Segment Builder — High-Value US Mobile Buyers
Geo= United StatesActive
Conversion Value> $50Active
Device= MobileActive
Publisher Tier= Gold or SilverActive
Estimated segment size
48,200 users Cohort Analysis
Understand your converters. Not just clicks.
Group users by their first interaction date and track conversion behaviour over time — revealing which publisher sources produce long-term value, not just first-touch conversions.
- Weekly and monthly cohort groupings
- Track conversion rate, LTV, and retention per cohort
- Compare cohorts by publisher source, geo, or device
- Identify which publishers drive repeat buyers vs one-time
- Export cohort data to your BI tool or data warehouse
Cohort Retention — by Publisher Source 90-Day
| Publisher | Week 1 Ret. | Week 4 Ret. | Week 12 Ret. | LTV |
|---|---|---|---|---|
| TrafficMax Pro | 62% | 44% | 28% | $84 |
| NativeKings | 58% | 38% | 22% | $71 |
| CouponHub | 81% | 12% | 4% | $18 |
| MediaFlow EU | 54% | 41% | 31% | $92 |
Suppression Lists
Never pay twice. For the same user.
Suppression lists exclude existing customers, recent converters, or fraud-flagged users from receiving affiliate traffic — so you only pay for genuinely new, incremental conversions.
- Upload existing customer lists for exclusion
- Auto-suppress recent converters within a configurable window
- Fraud-flagged device fingerprints suppressed network-wide
- GDPR-compliant hashed email matching — no raw PII stored
- Suppression reduces wasted spend by an average of 18%
Active Suppression Rules
Existing customers (email match)Active · 142K users
Converted in last 30 daysActive · 28K users
Fraud-flagged device IDsActive · 4,200 devices
Unsubscribed usersActive · 8,400 users
Saved $24,600 in duplicate payouts this month via suppression
Audience Activation
Build once. Activate everywhere.
Export segments to any DSP, ad platform, or email tool — or use them directly within AffClix to control which publishers receive traffic for each offer.
Meta Ads
Sync cohorts to Meta custom audiences for Facebook and Instagram retargeting — updated automatically.
Email Platforms
Export to Klaviyo, Mailchimp, ActiveCampaign, or any ESP for triggered email campaigns based on affiliate behaviour.
Data Warehouse
Direct export to Snowflake, BigQuery, or Redshift — raw segment membership data at any cadence.
Webhook Push
Real-time segment membership events pushed to any endpoint via webhook — build custom activation flows.
AffClix Native
Use segments directly within AffClix to control which publishers, geo tiers, or device types receive traffic.
Audience Builder
Stop targeting everyone. Start targeting the right ones.
14-day free trial with full access to Audience Builder, suppression lists, cohort analysis, and audience activation.
