Integration · Google Ads

Google Ads integration that closes the loop on paid traffic

When you buy Google traffic into offers tracked in AffClix, two things matter: Google's bidding needs to see the conversions that happened after the click, and your reports need to see what that traffic cost. The Google Ads integration does both.

gclidCaptured on every click
OfflineConversions sent to Google
SpendPulled into reports
How it works

How the Google Ads integration works

  1. Capture the click IDAffClix stores Google's gclid (and gbraid / wbraid for iOS traffic) on the click when it lands on your tracking link.
  2. Connect your Google Ads accountAuthorise AffClix with Google sign-in and choose the customer account to send conversions to.
  3. Send conversions backWhen a tracked conversion happens, AffClix forwards it to Google Ads as an offline conversion keyed to the original gclid, mapped to the conversion action you choose.
  4. Pull spend into reportsA report-sync connection brings campaign and ad-group spend, impressions, clicks and conversions into AffClix on a schedule — hourly by default.
Capabilities

What the Google Ads integration covers

Offline conversion upload

Leads, sales and deposits that happen downstream of the click are reported back to Google for Smart Bidding.

Event mapping

Map each AffClix event — lead, sale, first deposit — to the Google Ads conversion action it should count as.

Google sign-in

Connect with OAuth instead of pasting API credentials into a form.

Spend and performance sync

Campaign and ad-group cost, impressions, clicks and conversions arrive in AffClix for ROI reporting.

Delivery logs

Every conversion sent to Google is logged with its response, so a rejected upload is visible rather than silent.

Credential health checks

AffClix checks connected credentials on a schedule and flags a destination whose access has lapsed.

Conversions API destinations are included on every AffClix plan, including Free. Compare plans →

Who uses it

Who connects Google Ads

Media buyers

Feed Google the post-click conversions it cannot see, so bidding optimises for real outcomes, not landing-page visits.

Lead-gen and finance advertisers

Report qualified leads and funded accounts back to Google, not just form fills.

Agencies

Show clients spend against affiliate-tracked revenue in one report.

Frequently asked questions

What are Google Ads offline conversions?

Conversions that happen after the ad click but outside Google's own tag — a qualified lead, a first deposit, an approved sale. Uploading them with the original gclid lets Google attribute them to the click and use them for bidding.

How does AffClix know which Google click a conversion came from?

AffClix stores the gclid (and gbraid or wbraid) on the click when the visitor arrives on your tracking link, and uses it when forwarding the conversion.

Do I need to paste Google API credentials?

Not for conversion upload — connect with Google sign-in and pick the customer account. Report sync for spend uses a Google Ads API connection with a developer token.

Can I choose which conversions are sent?

Yes. Map the AffClix events you want to send to Google Ads conversion actions; events you do not map are not sent.

Which plan includes this?

Conversions API destinations, including Google Ads offline conversions, are included on every plan.

Related features

Meta Ads integrationTikTok Ads integrationSub-ID and click-ID trackingLead generationMarketing analytics
Switching is on us

Move from your current platform in 48 hours — we do the work

Nobody stays on your current platform because it is the best tool. They stay because moving offers, affiliates, postbacks and history sounds like a fortnight of pain. It is not, and you do not have to do it yourself.

  1. 1
    A 30-minute audit callWe look at your current setup together and tell you honestly whether switching is worth it for you.
  2. 2
    We import everythingOffers, affiliates, payout terms and historical stats — moved by us, not by you.
  3. 3
    Postbacks and macros mappedWe rebuild your postback URLs and traffic-source macros and hand them back for approval.
  4. 4
    A week running both in parallelBoth platforms live at once, numbers compared side by side. You switch only when they match.
  5. 5
    Cutover and 30 days of supportTracking domain moves across, and a named person stays with you for the first month.
Migration is free — no setup fee Three months of your plan, free Parallel run means zero risk: you switch only when the numbers match
Start my migration
Ready to Switch?

Stop Overpaying | Start Performing.

One subscription covers affiliate tracking, mobile attribution, ecommerce and fraud protection — with your data kept in your own workspace. Look at it before you decide: the demo runs on real data and needs no signup.

Start Free Trial Talk to Sales 14-day free trial · No credit card · Cancel anytime

Compare AffClix with other platforms

See the best affiliate tracking software of 2026, all eight compared side by side →