Integration · Branch

Branch integration for deep-linked affiliate app campaigns

Branch is where many apps run deep links and attribution. The AffClix integration turns Branch webhooks into affiliate conversions: signed, matched to the partner in Branch's last attributed touch, and paid on your CPI or CPE terms.

HMACSigned webhooks
Last touchAttribution data kept
EventsInstalls and in-app
How it works

Connecting Branch

  1. Add the app in AffClixEnter your Branch app ID and Branch key, and set a webhook secret for the integration.
  2. Create a webhook in BranchSend install and in-app event webhooks to your AffClix endpoint, with the affiliate click ID carried on the Branch link.
  3. Every webhook is verifiedAffClix checks the HMAC-SHA256 signature of the raw body against your secret before recording anything.
  4. Attribute, dedupe, payThe event is joined to the affiliate click through Branch's last attributed touch, duplicates are dropped and the conversion pays on the campaign's rate.
Capabilities

What the Branch integration records

Last attributed touch

Branch's last-touch data identifies the partner and link behind each install or event.

Event data

Event names and properties from Branch's event payload come through with the conversion.

User data

Device and platform details from Branch's user data are stored for reporting and dedupe.

Deep-linked journeys

Affiliate links built on Branch keep opening the right screen in your app while AffClix handles crediting and payout.

Duplicate protection

Repeat webhooks for the same event are recognised and not paid twice.

Web and app together

Branch conversions sit in the same affiliate reports as your web conversions.

Mobile attribution, including MMP postbacks, is included from the Launch plan ($49/mo). Compare plans →

Who uses it

Who connects Branch

Apps on Branch

Pay affiliates and creators on installs and purchases that Branch attributes to their links.

Commerce apps

Deep-link partners' audiences straight to products and credit the partner for the order.

Mobile networks

Run offers for Branch-tracked apps alongside AppsFlyer and Adjust ones in one platform.

Frequently asked questions

How does AffClix verify Branch webhooks?

Each webhook is signed with HMAC-SHA256 over its body using the secret you configure. AffClix recomputes the signature and discards anything that does not match.

How is the affiliate identified from a Branch event?

From Branch's last attributed touch data on the webhook, which carries the link and click the install or event is attributed to.

Can affiliate links still deep link into my app?

Yes. Your Branch links keep handling the deep link; AffClix only credits and pays the affiliate for what Branch attributes.

Do I need to replace Branch?

No. Branch stays in place for links and attribution. AffClix consumes its webhooks for affiliate crediting and payouts.

Where is the step-by-step setup?

The Branch webhook integration guide on our blog covers the webhook configuration, signature and a test event.

Related features

Branch webhook setup guideDeep linkingMobile app affiliate trackingAppsFlyer integrationKochava integration
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