Integration · AppsFlyer

AppsFlyer integration for affiliate-driven app growth

Keep AppsFlyer as your source of truth for app attribution and let AffClix run the affiliate side: every install and in-app event AppsFlyer attributes to a partner arrives as a signed postback, is joined to the affiliate click, and pays out on your CPI or CPE terms.

HMACSigned postbacks
InstallsAnd in-app events
OrganicVs non-organic kept apart
How it works

Connecting AppsFlyer

  1. Add the app in AffClixEnter your AppsFlyer app ID and dev key, and set a postback secret for this integration.
  2. Point AppsFlyer's postbacks at AffClixConfigure the install and in-app event postbacks in AppsFlyer to send to your AffClix endpoint, passing the affiliate click ID in the attribution link.
  3. Every postback is verifiedAffClix checks the HMAC-SHA256 signature of the raw body against your secret before anything is recorded.
  4. Attribute, dedupe, payThe install or event is joined to the affiliate click, duplicates are dropped, fraud flags are applied, and the conversion pays on the campaign's CPI or CPE rate.
Capabilities

What the AppsFlyer integration records

Install and event postbacks

First opens and every in-app event you choose to send, each tied to the partner who drove it.

Attribution status

AppsFlyer's organic / non-organic status and the retargeting flag are kept, so re-engagements are not paid as new installs.

Event revenue in its currency

Revenue and its currency come through on purchase events, ready for RevShare or CPS terms.

Device identifiers

IDFA, IDFV, advertising ID and Android ID are stored with the conversion for audits and dedupe.

Fraud reasons

When AppsFlyer flags an install, the fraud reason is carried onto the conversion so you can hold or reject it before payout.

One report with web

App conversions from AppsFlyer sit in the same reports as your web conversions, by affiliate and sub-ID.

Mobile attribution, including MMP postbacks, is included from the Launch plan ($49/mo). Compare plans →

Who uses it

Who connects AppsFlyer

App advertisers

Pay affiliates and influencers from AppsFlyer's attribution without exporting CSVs to reconcile.

Mobile networks

Run CPI and CPE offers for many AppsFlyer apps and settle every partner from one report.

Agencies

Give clients affiliate reporting that matches the numbers in their AppsFlyer dashboard.

Frequently asked questions

How does AffClix verify AppsFlyer postbacks?

Each postback carries an HMAC-SHA256 signature of its body computed with the secret you set for the integration. AffClix recomputes it and rejects anything that does not match.

Do I have to replace AppsFlyer?

No. AppsFlyer stays your attribution source; AffClix consumes its postbacks to credit and pay affiliates. If you ever want to consolidate, AffClix also has its own MMP.

Are retargeting conversions paid as installs?

Not unless you want them to be. The retargeting flag from AppsFlyer is kept on the conversion, so your payout rules can treat re-engagements differently from new installs.

Can affiliates be paid on in-app purchases?

Yes. Send purchase events from AppsFlyer and pay a CPE, or a revenue share on the event revenue it reports.

Where is the step-by-step setup?

The AppsFlyer postback guide on our blog walks through the configuration in AppsFlyer, the macros and a test install.

Related features

AppsFlyer postback setup guideAffClix vs AppsFlyerMobile app affiliate trackingAdjust integrationBranch integration
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