Blog & Insights

Performance Marketing Articles & Guides

In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ€” written by the team building real affiliate infrastructure at AffClix.

Showing 9 articles in Performance Marketing

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Guide
Affclix TeamAffclix Team

How to Find Affiliates: 9 Places to Recruit Partners (and How to Vet Them)

Where good affiliates actually come from โ€” your own customers, competitors' partners, content sites, creators, marketplaces and more โ€” plus how to vet them before they cost you money.

Tutorial
Affclix TeamAffclix Team

How to Integrate Your MaxBounty Offers with Affclix (Tracking Link + Postback)

Run MaxBounty campaigns through your own Affclix tracker: pass the Affclix click ID in s2, fire MaxBounty's postback back with #S2#, and every lead is credited to the affiliate who sent it.

Product News
Affclix TeamAffclix Team

Introducing the Affclix Launch Plan: S2S Tracking, Mobile Attribution and Fraud Detection from $49/Month

Launch is the first paid Affclix plan: 300,000 clicks and 7,500 conversions a month, unlimited affiliates and campaigns, and mobile attribution and click-fraud detection included โ€” $49/month, or $39/month billed annually.

Analytics
Affclix TeamAffclix Team

What Is EPC in Affiliate Marketing? Formula, Examples and How to Raise It

EPC is the one number that tells an affiliate whether a click is worth buying. The formula, worked examples for CPA and RevShare offers, the ways it misleads, and what actually raises it.

Guide
Chris L.Chris L.

Affclix vs Affise: Which Partner Marketing Platform Fits Your Network?

Affise is an established partner marketing suite; Affclix is a full-stack tracker with built-in fraud protection and publisher monetization tools. Where each platform is strongest, and how to decide.

Guide
Sarah M.Sarah M.

How to Start an Affiliate Program: A Step-by-Step Playbook

From commission modelling and tracking setup to recruiting your first fifty publishers โ€” the complete playbook for launching an affiliate program that reaches profitability, with benchmarks at every stage.

Guide
Emma R.Emma R.

Affiliate Network vs In-House Program: Which to Choose in 2026

Should you join an affiliate network or build your own in-house program? A data-driven comparison covering costs, control, publisher access, and long-term scalability.

Analytics
Sarah M.Sarah M.

Multi-Touch Attribution Models for Affiliate Marketing: The Complete 2026 Guide

Which attribution model is right for your affiliate program? A complete breakdown of first-click, last-click, linear, time-decay, and data-driven attribution with real-world examples.

Analytics
Chris L.Chris L.

Affiliate Marketing KPIs: The 15 Metrics Every Network Must Track

Stop tracking vanity metrics. The 15 KPIs that actually predict affiliate network health โ€” covering click quality, publisher performance, fraud rate, payout efficiency, and campaign ROI.