In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ written by the team building real affiliate infrastructure at AffClix.
Showing 4 articles in Attribution
Clear filtersUTMs tell your analytics where affiliate traffic came from; your tracker decides who gets paid. How to tag affiliate links, where the UTMs belong, a naming convention, and the places UTMs break.
App installs are attributed by MMPs, but affiliates are paid by trackers โ and the postback pipeline between them is where mobile campaigns succeed or quietly leak revenue. The complete architecture, explained.
Which attribution model is right for your affiliate program? A complete breakdown of first-click, last-click, linear, time-decay, and data-driven attribution with real-world examples.
How machine learning is reshaping performance marketing โ from real-time fraud scoring and automated publisher management to predictive attribution and AI-generated campaign optimisation.
Ask us about tracking, postbacks, pricing, or moving over from another platform.
Checking who’s aroundโฆ