In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ written by the team building real affiliate infrastructure at AffClix.
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Clear filtersHow casino and sportsbook affiliates actually get paid: what qualifies an FTD for CPA, how NGR and GGR differ, how hybrid deals work, and why negative carryover changes what a RevShare deal is worth.
Navigating GDPR, ePrivacy, and cookie consent in affiliate marketing. Practical guidance on compliant tracking, S2S postbacks as a privacy-safe alternative, and what changes in 2026.
How machine learning is reshaping performance marketing โ from real-time fraud scoring and automated publisher management to predictive attribution and AI-generated campaign optimisation.
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