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KPIs & Analytics Articles & Guides

In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ€” written by the team building real affiliate infrastructure at AffClix.

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Analytics
Affclix TeamAffclix Team

What Is EPC in Affiliate Marketing? Formula, Examples and How to Raise It

EPC is the one number that tells an affiliate whether a click is worth buying. The formula, worked examples for CPA and RevShare offers, the ways it misleads, and what actually raises it.

Analytics
Chris L.Chris L.

Affiliate Marketing KPIs: The 15 Metrics Every Network Must Track

Stop tracking vanity metrics. The 15 KPIs that actually predict affiliate network health โ€” covering click quality, publisher performance, fraud rate, payout efficiency, and campaign ROI.