In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ written by the team building real affiliate infrastructure at AffClix.
Showing 15 articles in S2S Tracking
Clear filtersUTMs tell your analytics where affiliate traffic came from; your tracker decides who gets paid. How to tag affiliate links, where the UTMs belong, a naming convention, and the places UTMs break.
Run MaxBounty campaigns through your own Affclix tracker: pass the Affclix click ID in s2, fire MaxBounty's postback back with #S2#, and every lead is credited to the affiliate who sent it.
Launch is the first paid Affclix plan: 300,000 clicks and 7,500 conversions a month, unlimited affiliates and campaigns, and mobile attribution and click-fraud detection included โ $49/month, or $39/month billed annually.
App installs are attributed by MMPs, but affiliates are paid by trackers โ and the postback pipeline between them is where mobile campaigns succeed or quietly leak revenue. The complete architecture, explained.
Configure AppsFlyer to send install and in-app event postbacks to your affiliate tracker โ attribution link macros, Dev Key setup, HMAC signature verification, organic filtering, and the mistakes that break attribution.
Map Adjust's campaign structure to your affiliate hierarchy, configure install and event callbacks, secure them with a callback secret, and reconcile Adjust numbers with your tracker โ end to end.
Branch attributes through deep links and reports through JSON webhooks โ a different shape from every other MMP. How to map its analytics tags to your affiliate hierarchy, parse the nested payload, and secure the pipeline.
Kochava pairs click and impression tracking with a nested postback payload โ device, event, and network objects. How to build the click URL, wire both postback types, and parse everything correctly.
Singular sends flat postbacks with an explicit fraud verdict and full timestamp trail โ one of the cleaner MMP integrations, with two field-naming traps. Click URL structure, event forwarding, and filtering, end to end.
Apptrove is the newest MMP most networks meet, strong in performance-heavy app markets. Click and impression URLs, postback wiring, attribution_type filtering, and the parameter-mapping confirmation that keeps custom integrations honest.
Both platforms serve ad networks and performance agencies โ but they differ on fraud tooling, white-labelling, payout automation, and pricing structure. A criteria-based comparison to help you choose.
Navigating GDPR, ePrivacy, and cookie consent in affiliate marketing. Practical guidance on compliant tracking, S2S postbacks as a privacy-safe alternative, and what changes in 2026.
Ask us about tracking, postbacks, pricing, or moving over from another platform.
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