In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ written by the team building real affiliate infrastructure at AffClix.
Showing 7 articles in Mobile Attribution
Clear filtersApp installs are attributed by MMPs, but affiliates are paid by trackers โ and the postback pipeline between them is where mobile campaigns succeed or quietly leak revenue. The complete architecture, explained.
Configure AppsFlyer to send install and in-app event postbacks to your affiliate tracker โ attribution link macros, Dev Key setup, HMAC signature verification, organic filtering, and the mistakes that break attribution.
Map Adjust's campaign structure to your affiliate hierarchy, configure install and event callbacks, secure them with a callback secret, and reconcile Adjust numbers with your tracker โ end to end.
Branch attributes through deep links and reports through JSON webhooks โ a different shape from every other MMP. How to map its analytics tags to your affiliate hierarchy, parse the nested payload, and secure the pipeline.
Kochava pairs click and impression tracking with a nested postback payload โ device, event, and network objects. How to build the click URL, wire both postback types, and parse everything correctly.
Singular sends flat postbacks with an explicit fraud verdict and full timestamp trail โ one of the cleaner MMP integrations, with two field-naming traps. Click URL structure, event forwarding, and filtering, end to end.
Apptrove is the newest MMP most networks meet, strong in performance-heavy app markets. Click and impression URLs, postback wiring, attribution_type filtering, and the parameter-mapping confirmation that keeps custom integrations honest.
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