In-depth guides on S2S tracking, attribution models, click fraud prevention, publisher management, and performance marketing growth โ written by the team building real affiliate infrastructure at AffClix.
Showing 5 articles in Fraud Prevention
Clear filtersWhere good affiliates actually come from โ your own customers, competitors' partners, content sites, creators, marketplaces and more โ plus how to vet them before they cost you money.
How casino and sportsbook affiliates actually get paid: what qualifies an FTD for CPA, how NGR and GGR differ, how hybrid deals work, and why negative carryover changes what a RevShare deal is worth.
How machine learning is reshaping performance marketing โ from real-time fraud scoring and automated publisher management to predictive attribution and AI-generated campaign optimisation.
Click fraud costs $42B annually. Learn how affiliate tracking platforms detect invalid traffic, block bot farms, and protect campaigns using real-time ML scoring and automation rules.
Stop manually pausing underperformers. These 7 automation rules save hours every week, protect your budget automatically, and keep your network running at peak efficiency 24/7.
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